– and Julia Reich Design created their new look!

The agency that brings you the famous Union Square Greenmarket and a host of other city-wide environmental initiatives unveiled their new name and newly-designed suite of logos late last week. Learn why, after 40 years, Council on the Environment of New York City opted for a fresh look here.

The apple is the iconic symbol of New York City, and the style in which it is rendered directly references the organization’s own iconic Greenmarket apple. To create a cohesive package, each of their programs received its own “sub-logo” (below). These are visually branded to remain consistent with the main umbrella logo, above.