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UPDATE, 8/9/10: I met with the organization, wrote the proposal, and my firm has been shortlisted for this project.

Lately I’ve been writing a lot of proposals, but they have not been yielding good results. I’m determined to vet the proposal-writing process more carefully, instead of jumping into it with a “nothing ventured, nothing gained” attitude, since my proposals are carefully considered and thoughtfully written, and as such, take a lot of time.

This morning, an opportunity landed on my desk, and I am trying to decide how to approach it. The RFP is for a branding project in a neighborhood in Rochester:

I think my firm would be appropriate for this project because:

1. My business is located close to Rochester

2. The neighborhood in need of branding is ethnically diverse, and I have demonstrated work experience in ethnic & international sectors

3. I have strong branding experience

4. Description includes enhancing the business district, and as the President of the Aurora Arts & Merchants Association in Aurora, NY, I’m in a leadership position committed to enhancing business development in my local community


OK, now here’s the red flags:

1. scope of work is undefined (“cost should include design of logo and other branding materials, such as a tagline”)

2. budget is not defined

3. RFP is publicly available; it was not submitted to my firm directly

3. and here’s the biggie: they request work on spec (“submit 2-3 project ideas”)


So how to proceed – I will call with questions, for sure. Should I also request an in-person meeting? Discount it entirely since it requests work on spec?



An individual that is creative, dedicated, fun, savvy, articulate, detail-oriented, independent, and possesses critical thinking skills.


Why you want to intern at Julia Reich Design:

• we’re located in a charming, historic village, with a view from the office of Cayuga Lake

• we have a personal, down-to-earth, yet highly professional vibe

• we like to do work with clients that are doing good things in the world

• there is a great variety in our work so you would be exposed to all areas of the graphic design biz

• we drink a lot of high-quality green tea

Request position details:

home of Julia Reich Design

Located in charming Aurora NY - great place for an internship


July 2018
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