You are currently browsing the category archive for the ‘logo design’ category.

 

Hate your logo? Figure out if it can be fixed, or if you need a new one.

Do you love your organization, but hate your logo? Would you love to change it, but you’re not sure what to do, how to talk about it, or know if you can afford it?

You are not alone.

Bad logos are a common nonprofit affliction. Maybe it was drawn twenty years ago. Maybe you started with clip art. Maybe you lost the original files and are using a version that looks like it has been faxed thirty times. Maybe you just flat-out don’t like it, whether you know why or not.

 

It’s OK. We’ll get you on the path to logo recovery!

Presented Live on
Wednesday, February 8, 2012
1:00 – 2:00 p.m. Eastern
(10:00 – 11:00 a.m. Pacific)

 

During this webinar, our favorite design expert, Julia Reich, will

 

  • Elevate your knowledge of logo design, so you know what makes a good logo and what makes a bad one
  • Look at lots of logos with us, and discuss why they work and why they don’t so you can put the theory into practice and have examples you can discuss with others
  • Give you the ammunition you need to evaluate your logo and intelligently discuss it with your colleagues
  • Help you see if you can get away with a quick fix versus a total logo overhaul, and what each process entails

As an added bonus, Julia will review the logos of several participants live on the webinar.

It’s important for an organization to have a strong logo, since it helps you create a consistent look that reinforces your mission, increases awareness, and attract donors. We will help your logo go from sucky to successful!

Julia Reich of Julia Reich Design will present this webinar. Kivi Leroux Miller, president of Nonprofit Marketing Guide.com, will moderate your questions for Julia.

Advertisements

Cayuga County Chamber of Commerce logo

When an Upstate NY organization revolutionized its strategy in order to stay on mission, we jumped in to help.

With a new executive director, new office space, and a new strategic plan, the Cayuga County Chamber of Commerce needed a newly imagined logo to let everyone know that things had changed.

In our Discovery Process, we learned that the Chamber’s constituents saw it as a social organization. But it’s really an advocacy and business development organization.

So we looked for active, bold, businesslike images, and avoided anything passive, soft, or pastoral. Our three suggested designs focused on three concepts: “Voice of the Business Community,” “County-wide Reach,” and “Collaboration.”

The Chamber went for “Collaboration.”

Our inspiration for that design came from the executive director, who told us that “the Chamber is the cog in the wheel that sets the business machine in motion.” That image set our imaginations in motion!

In the design, each wheel represents one of the three Cs of Cayuga County Chamber. The central “C” shows the Chamber at the dynamic center of things. And we chose a strong “Neutraface” font to mirror the circular shapes in the logo.

The bright, multi-color palette reflects the energy of the Chamber’s diverse membership, as well as the area it serves. Blue for the water that brings tourists to the Finger Lakes, green for the beautiful farms and forests, and oranges and yellows to illustrate the vigorous arts and culture of the area.

That beauty and energy now appears in the Cayuga Chamber of Commerce logo.

Pages

October 2017
M T W T F S S
« May    
 1
2345678
9101112131415
16171819202122
23242526272829
3031  

Blog Stats

  • 18,001 hits

Flickr Photos